Our founder, Phil Firkin, lived the ‘dream lifestyle’. He was a high achiever, had profitable business ventures and lucrative investments. But as satisfying as these things were, Phil’s real passion was helping other people achieve better in their lives. 

So in 2006,  after two years of studying the theory of fight or flight and how it influences human behaviour, Phil decided to leave the businesses and lifestyle he built to pursue a new purpose of working out how to help other people be better in life.  

To help him achieve this purpose, Phil researched what was already in the mental health and self-improvement industry that could help him understand more about life, and how other people were helping everyone get better in life. 

It didn't take Phil long to realise that despite the best efforts and intentions of everyone, the knowledge and skills being practiced in these industries were not achieving the results Phil knew deep down were desperately needed and truly possible. 

This realization led Phil to the unprecedented research venture of a lifetime. Phil’s  planned 5-year research venture turned into 20 years of research where he’s now completed 40,000 + hours of his own research as well as overseeing 100,000 + hours of collective research and data analysis.

As Aristotle said: “The more you know, the more you realize you don’t know”. So, on and on Phil went with his research.  

Thankfully, along the way, Phil met some amazing people that shared his purpose (yep, that’s us, the team here at Upush) and together we make up a small, very happy and understanding group of friends and work colleagues. 

Now, because of what Phil and all the team at Upush have researched, uncovered and compiled, we can now help anyone including you be better with anything in life by understanding and better managing just 3 key subjects of life.